Did you miss your chance to register your business name as a simple dot-com? By the end of the year you should have literally hundreds of new domain names to choose from. Domains like .nyc, .shop, .web and even .online. But sadly, there’s no .pdx – as a Portlander I searched for that one right away.
New domains for businesses
There are many new domains specific to business types though, names like .build, .boutique, .hotel, and even .vodka! How businesses actually use these names and how accepting the general public will be is still to be decided. I can tell you that www.drink.vodka must be one that somebody already has their eyes on.
Some basic domains like .llc or .inc may come in handy for some businesses, but I wonder how powerful IBM.inc is next to IBM.com?
Personally, I was curious to see how I could make my own business domain name stand-out more. After searching though the list of possibilities I saw a .design and .marketing that might work well. Then it occurred to me that we could have a whole second wave of dot-com squatters gobbling up new domain combinations, like the one above for vodka, in hopes of making some fast cash.
Subdomains as specialty domains
Businesses that are currently using subdomains for speciality aspects of their sites like stores and events, could add a .shop and a .rsvp to their line-up of domains if it makes it easier to direct their customers to those sites. You could direct potential trade show attendees to mycompany.rsvp to sign-up for a special seminar, and send them to mycompany.shop for your on-line store instead of rsvp.mycompany.com. Does this seem like splitting hairs? I think losing the extra dot actually makes the address easier to convey and quicker to digest. For a large campaign that could make a real difference in marketing results.
Domains for bloggers and personalities
Personal blogs like this one could more quickly let you know what they are with a .blog domain. If you missed your chance to get yourname.com, then yourname.blog, yourname.actor, or yourname.web are likely all sounding pretty good right now.
Yourname.black or yourname.blue? I’m sure what the thinking is here?!
You can see all of the new domain name possibilities here.